Beth Waterfall

Founder and executive director ELEVATE Northeast, and Beth Waterfall Creative.

Beth Waterfall is on a mission to use education, compassion and advocacy to break stigma against people who use and work with cannabis. Named to BostInno’s 2019 ‘50 on Fire’ class and the Boston Business Journal’s 2018 40 Under 40 list, Beth is founder and executive director of 501c3 nonprofit ELEVATE Northeast, and founder and president of cannabis marketing consultancy Beth Waterfall Creative.

Beth is credited with brokering some of the most impactful industry relationships in Massachusetts, and for fostering informed dialogue that increased public acceptance and widened a pathway for countless cannabis entrepreneurs and small businesses to open their doors. As a business development advisor, Beth helps cannabis executives and companies grow through effective communications, strategic connections, and unforgettable event experiences.

Beth is also a passionate educator dedicated to positive public relations for cannabis and is an ardent advocate for inclusion, leadership and ownership in the cannabis industry for women, LGBTQA+ and other traditionally marginalized groups. She has written for the Boston Globe, Ladybud, 1000 Watts, Freedom Leaf, and Cape and Plymouth Business magazines, and is a frequent speaker at cannabis industry, marketing, event planning, and community outreach events.